A few days ago I found out that one of my favorite backpack companies announced the iconic Eastpak Padded Pak’r®, which brings together some of the world’s most creative people in which the proceeds will be donated to the charity organization, Designers Against Aids.
A few words about Designers Against Aids:
(Source of DAA information: Eastpak.com
DAA was launched in 2004 by the non-profit organization Beauty Without Irony. It’s main objective is to raise awareness for HIV/AIDS and to get the subject back on the agenda in the international media and amongst the public at large.
DAA’s campaigns borrow elements from pop culture, targeting primarily young people in industrialized countries where the disease has of late been largely forgotten. The organization also fights for the acceptance and equal rights of seropositive people around the world.
See one of the most creative backpacks below and enjoy!