By now everyone knows that this Alexander Wang x H&M collaboration has started making its appearance and that everybody around the world can not wait for the collection to land in stores and online, on November 6th.
Let’s take it a little back on how this awesome new collaboration begun.
On November 2014 Alexander Wang becomes the first ever American and youngest ever designer to do an H&M collaboration – an elevated performance- inspired collection that optimises both functionality and style.
At midnight on 12 April 2014, Alexander Wang announced his collaboration with H&M on Instagram. The post was a 12-second video evoking the anticipation before a sporting event, with towering floodlights and the scoreboard counting down to the big reveal : “Wang x H&M”. One of the fashion’s biggest stars unites with one of the worlds biggest fashion retailers : the video went viral overnight.
The Alexander Wang x H&M marked 10 years of H&M collaborations and this partnership also heralded many for H&M; for example this was the first collaboration with an American designer, and the first sports-inspired collection. Another first for H&M was the fact that the campaign premiered with an exciting interactive film concept, starring several of Wang’s supermodel friends cast as superheroes and heroines.
Alexander Wang has a dual role as a fashion designer of his eponymous brand and Paris couturier after being appointed creative director of Balenciaga. H&M’s creative adviser says: “We were talking with him for the past few years, long before he was appointed at Balnciaga. We were looking for someone unexpected, young. His fashion is very relevant and sports-influenced”.
The Collections will land in stores on 6 Novembrer, so until then take a look to the items and make sure to buy as many as possible!
Check out some of the items of the collection below and for more visit H&M.com